Rakshabandhan is around the corner, and all the behnas are out to buy Rakhi for their beloved brothers. But, this video might be an eye-opener for you if you are someone who vouches for the fancy packaging and the presentation of the product. In a viral video, a rakhi wholesaler explains how to sell a ₹2 Rakhi at a price of ₹10, ₹50, and ₹100. The video is said to be from Delhi's Sadar Bazaar.
In the viral video, the rakhi vendor explains to a creator how to sell a normal rakhi at an expensive price with the help of fancy packaging. He says the more fancy your packaging is, the higher price you can quote, and people will buy it without any doubt.
He shows a ₹2 rakhi which can be easily sold without any packaging, but if the retailer wants to tag it at a higher price, they can increase its presentation. First, he shows a normal plastic quote which can be purchased by the customers at least for ₹10. Further, he elaborates that if the same rakhi is sold in a box, it can be priced at ₹50.
WATCH THE VIRAL VIDEO:
The video was posted by @jasveersinghvlogs on Instagram. The video claims to be of the most affordable shop in Delhi's Sadar Bazaar.
Netizens Reaction:
The viral video has left netizens stunned. Several comments on the reel are hilarious, while some are also disappointed. One user wrote, "Yeh business nahi chalupanti hai." Another user wrote, "Packaging is the king."

Comments | Instagram @jasveersinghvlogs
One user wrote, "eska matlab es baar 10wali hi le kar aana hai or post karna hai or jo log live rakhi badhe vo bhai k kaan me ye panni ,dabbi latka dena." While another wrote, "Bhai khareedne wali lrkiyaan hoti hai... aaraam se bik jayega." One user commented, "Aise hi nahi har saal 12 hazar crore ka business nahi hota rakhi ka."