Every year, August 7 is celebrated as National Handloom Day—a tribute to India’s rich textile legacy, the artistry of local weavers, and the growing importance of sustainable fashion. In an era dominated by fast fashion, several Bollywood actresses are making conscious style choices, setting powerful examples by embracing handloom and supporting indigenous crafts. These stars not only wear handloom but also actively advocate for the artisans behind them. The Free Press Journal brings you the stories of these leading actresses who champion handloom fashion and sustainability with pride and passion.
Richa Chadha |
Richa Chadha
Richa Chadha has long been a vocal advocate for sustainability in fashion. Along with her husband, Ali Fazal, she co-founded Ehaab, a label that collaborates closely with artisans creating exquisite Chikankari pieces. Their initiative empowers local weavers and artisans by preserving this centuries-old craft and offering them dignified livelihoods. Richa often emphasizes that true style stems from conscious and ethical choices.
Alia Bhatt |
Alia Bhatt
Among the younger generation of stars, Alia Bhatt has consistently chosen handloom sarees for significant occasions. Whether wearing elegant Jamdani or Chanderi drapes, or endorsing Indian crafts on global platforms, Alia exemplifies how handloom can be both contemporary and timeless. She believes sustainable fashion isn’t a passing trend—but a shared responsibility.
Kritika Kamra |
Kritika Kamra
Kritika Kamra has taken her commitment a step further by launching her own label, Cinnabar. The brand is dedicated to reviving the traditional Chanderi craft of Madhya Pradesh, offering artisans a direct platform to showcase their work. Kritika’s deep belief in Indian textiles and her passion for slow fashion drive her advocacy for handloom and handicrafts.
Shweta Tripathi |
Shweta Tripathi
Actress Shweta Tripathi has been vocal about environmental sustainability and mindful fashion. She frequently champions handloom art and proudly wears indigenous fabrics. For Shweta, fashion is an expression of responsibility—both towards the environment and the communities who preserve these rich traditions.
Dia Mirza |
Dia Mirza
A long-time environmental activist, Dia Mirza is often seen in handloom sarees and consciously crafted clothing. She consistently uses her platform to emphasize that every sustainable choice—no matter how small—can contribute to a healthier planet. For Dia, wearing handloom is both a personal and political act of care for the Earth.
Priyanka Chopra Jonas |
Priyanka Chopra Jonas
Global icon Priyanka Chopra Jonas has proudly showcased India’s handloom legacy on numerous occasions. Whether in Banarasi, Chikankari, or other traditional weaves, her sartorial choices reflect a deep appreciation for Indian craftsmanship. Priyanka continues to highlight the timeless relevance of heritage textiles in global fashion.
Janhvi Kapoor |
Janhvi Kapoor
Janhvi Kapoor, another rising star, has embraced handloom with elegance and grace. By opting for traditional weaves at public appearances, she brings youthful appeal to sustainable fashion and inspires her generation to celebrate Indian crafts.
Saiee Manjrekar |
Saiee Manjrekar
Among the newer faces in the industry, Saiee Manjrekar stands out as a passionate supporter of Indian handloom. Despite her young age, Saiee has consistently championed traditional craftsmanship through her fashion choices. Whether featured in magazine shoots or on social media, she’s often seen promoting handloom clothing. By choosing heritage weaves over fast fashion, she not only honors tradition but also encourages her followers to embrace sustainable, homegrown fashion.
