BHOPAL: Call it creativity or a business tactic, the marketeers in order to push the sales of masks, the usage of which have been made mandatory to fight against Covid-19, are cashing in on the popularity of politicians and other celebrities.
Stylish masks with face of PM Narendra Modi, chief minister Shivraj Singh Chauhan, Congress leader Rahul Gandhi and former CM Kamal Nath printed on it are flooding the market. These mask have lower half of the face of the personality printed on it. Available in the range of Rs 40 to Rs100 in the market, these marks have become popular among the youths who are proudly wearing their heart on their…( face).
Amit Pariyani, one of the garment shop owners in New Market, said, “The masks having prints of politicians’ face is rage among the youths. Youngsters are coming looking for mask having face print of politician of their liking, the sports stars and film celebrities they follow. We have masks having face prints of politicians.”
Initially we sourced these masks from Delhi for Rs 40 each, but now they are being made locally and sold at Rs 100, informed Pariyani, adding that the mask are washable and convenient to use.
