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BookMyShow has joined hands with National Payments Corporation of India’s RuPay to offer exclusive consumer perks and early access to mega events in India, including Sunburn 2025, Lollapalooza 2026, and Bandland 2026. RuPay cardholders also get priviliges like exclusive ticketing zones, fast-lane entry for top-ups, dedicated lounge areas, curated food and beverage offerings, and merchandise perks.
In this partnership deal, BookMyShow will feature RuPay prominently across its homepage and post-transaction screens, guiding users toward RuPay-exclusive benefits and streamlined access. This multifaceted partnership spans both digital and physical touchpoints.
Apart from early access to highly anticipated events, RuPay customers will also get special access to a curated line-up of other live concerts featuring top Indian and international artists. There will be dedicated lounge areas just like HSBC and Kotak Mahindra offers its VIP customers.
NPCI notes that immersive experiential zones will also be set up at select events to boost brand engagement and create memorable touchpoints.
An NPCI spokesperson noted, "Entertainment and cultural experiences are a growing area of interest, especially for younger, digital-first users. Through this partnership, we aim to offer meaningful value combining access, ease, and exclusive benefits, positioning RuPay not just as a payment option, but as an enabler of rewarding and relevant experiences."
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