'It’s A Unique Platform...': Reddit Names Sachin Tendulkar As Brand Ambassador To Strengthen Sports Community

'It’s A Unique Platform...': Reddit Names Sachin Tendulkar As Brand Ambassador To Strengthen Sports Community

Sachin Tendulkar joining Reddit as a brand ambassador is a big move that brings the cricket legend even closer to his fans in the digital world.

Amertha RangankarUpdated: Wednesday, June 18, 2025, 05:21 PM IST
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Legendary Indian cricketer Sachin Tendulkar has joined popular social media platform Reddit as a global brand ambassador. This move is part of Reddit’s plan to grow in cricket-loving countries like India and connect better with sports fans.

Sachin now has an official Reddit account (u/SachinTendulkar), where he will share thoughts, memories from his cricketing career, and interact with fans directly. He said he's excited to join Reddit and explore discussions on cricket and sports.

Reddit is known for its fan-driven communities, and Sachin praised the platform for allowing real conversations and shared passion among fans. He especially mentioned subreddits like r/IndiaCricket and r/IndianSports. Fans on Reddit welcomed him with excitement. Some called it a proud moment, while others were surprised to see such a big name join the platform.

This is part of Reddit’s wider push to bring in top sports personalities. They’ve worked with leagues like the NBA and NFL before. Now, with Sachin on board, Reddit is aiming to build a stronger bond with Indian users and cricket followers around the world.

Sachin Tendulkar joining Reddit as a brand ambassador is a big move that brings the cricket legend even closer to his fans in the digital world.

Sachin Tendulkar Intervenes To Preserve Pataudi Legacy In India–England Test Series: Reports

Cricket icon Sachin Tendulkar has reportedly played a key role in ensuring that the Pataudi legacy remains part of the India–England Test series, even after the recent decision to rename the trophy as the Anderson–Tendulkar Trophy.

The Pataudi Trophy, introduced in 2007, was named in honour of Mansoor Ali Khan Pataudi, one of India’s most respected Test captains, and his father Iftikhar Ali Khan Pataudi, who uniquely represented both England and India in Test cricket. The trophy symbolized a rich historical link between the two cricketing nations.

Recently, the BCCI and ECB decided to rename the trophy to honour Tendulkar and James Anderson, England’s highest wicket-taker in Tests. While the new name celebrates modern greats, many fans and experts felt it overlooked the historical significance of the Pataudi name.

Understanding the importance of tradition, Tendulkar personally reached out to senior officials in both boards and also had discussions with Jay Shah, the secretary of the BCCI and ICC chairman.

Tendulkar’s gesture has been widely praised as an act of humility and reverence for the game's history. It also highlights the importance of respecting cricket’s rich heritage even as the sport continues to evolve with new stars and achievements.

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