The Association for Sports Industry Professionals India (ASIP) has appointed Lawrence Bing as Head of its School Sports Division, aiming to transform school-level sports across India.
In an exclusive interview, Bing outlined his goals.
Main Focus Building a strong network connecting schools, sports bodies, and industry to integrate sports into education.
Key Challenges Poor infrastructure, rural access issues, and lack of trained professionals.
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Immediate Plans Hosting a School Sports Leadership Summit, conducting research for policy reform, and linking schools with clubs and sponsors.
Investment Strategy Attracting public-private funding by highlighting sports’ long-term value in youth development and wellness.
Vision A unified, inclusive, and talent-nurturing school sports ecosystem aligned with India’s broader sporting goals.
