Mumbai, July 16: In a country where land investment is often viewed through a purely financial lens, The House of Abhinandan Lodha (HoABL) is redefining the narrative. With the launch of BluZone in Neral, one of India’s first plotted development inspired by global Blue Zones - regions recognised for fostering long, healthy lives - HoABL is introducing a new category of wellness-centric living.
Designed around movement, mindfulness and meaningful social connection, BluZone represents a major shift in how land can shape everyday lifestyle. We spoke with Saurabh Jain, Chief Marketing Officer at HoABL, to understand the vision behind BluZone, why Neral was chosen as the starting point and how this initiative ties into HoABL’s broader mission of sustainable, people-first development.
Q1. What is BluZone? What makes it different?
BluZone in Neral is the first plotted development in India rooted in the principles of global Blue Zones - communities known for longer, healthier lives through active lifestyles and strong social ties. At the House of Abhinandan Lodha (HoABL), we've brought this philosophy to land development, creating spaces designed to encourage mobility, mindfulness, social connection, and sustainable living. Features include themed walking paths, meditation gardens, and open-air libraries planned by international firm Enzyme APD. BluZone is about transforming land from a static investment into an environment that enables better everyday living.
Q2. Why was Neral chosen as the first location under the Mission BluZone initiative?
Neral is a strategic choice, offering a blend of natural beauty and infrastructure potential. It’s part of the Mumbai Metropolitan Region with existing rail connectivity and proximity to heritage destinations like Matheran and Bhimashankar. Equally critical are upcoming projects - the Navi Mumbai International Airport, Mumbai Trans Harbour Link, and NAINA Smart City development - which will enhance accessibility and growth. This combination of connectivity, serene landscape, and development upside makes Neral ideal for our first wellness-focused community, aligning with our data-driven approach to selecting high-potential corridors.
Q3. What makes BluZone different from other plotted communities?
Most plotted developments stop at basic layout and infrastructure. BluZone is masterplanned as a complete, experiential community. Designed by Enzyme APD, it integrates themed pathways like the Wellness Path and Adventure Trail, along with outdoor fitness areas, art pavilions, and meditation spaces. The project is structured as a self-sufficient, multi-sensory environment that encourages healthy routines and social connection. Our goal is to move beyond transactional land sales to deliver secure, well-titled plots within a community designed for mindful, sustainable living.
Q4. Is HoABL’s approach to land development shifting with BluZone?
With BluZone, we’re evolving from treating land as a passive asset to making it central to a customer's lifestyle. We're using research, design expertise, and wellness frameworks to create communities that enable daily habits rooted in health, movement, and connection. Our “Pathways of Life” concept turns wellness principles into lived experiences. This isn’t a one-off experiment - it’s a scalable model we intend to replicate, establishing a new standard for plotted land developments across India.
Q5. How does BluZone support HoABL’s net-zero and sustainability ambitions?
Sustainability is at the heart of BluZone’s planning. From the outset, we've prioritized green infrastructure—like sewage treatment, managed drainage, and native landscaping that preserves natural topography. The project aligns with our long-term net-zero journey and aims for green certifications. It also reflects broader goals like Maharashtra’s Konkan Green Tourism Circuit, emphasizing low-impact development. By integrating nature, wellness, and community, BluZone is designed to deliver secure, transparent land ownership while fostering environmentally responsible, future-ready communities.
