Uorfi Javed, known for her bold fashion choices and experimenting with fashion is the face of Rimple & Harpreet's latest campaign. The designers, who created costumes for Sanjay Leela Bhansali's Padmaavat and Heeramandi, have drawn inspiration from their archives to craft contemporary bridal couture. Uorfi stunned in four distinct ensembles from their collection, each blending tradition with modern style.
Regal oxblood lehenga inspired by Alauddin Khilji |
A regal oxblood lehenga inspired by Alauddin Khilji
For one of the photoshoots, Uorfi donned a deep oxblood velvet lehenga featuring intricate zardozi embroidery. The lehenga took inspiration from Ranveer Singh’s Alauddin Khilji look. She paired it with a custom bejeweled bustier with a plunging sweetheart neckline, a cropped hem, a fitted silhouette, and full-length sleeves heavily embroidered with exquisite detailing.
She completed her look with a wool scarf, an embroidered topi, statement rings, and bold kohl-lined eyes. Her flushed cheeks and pink lips added to the dramatic effect, while her loose tresses brought a touch of softness to the ensemble.
A contemporary take on Rani Padmaavati's look
Another outfit was a pomegranate pink lehenga set, reminiscent of Deepika Padukone’s Rani Padmaavati attire. Rimple & Harpreet adorned Uorfi in a blouse encrusted with crystals and a lehenga covered in motifs inspired by archival brocade fragments and Mughal inlay work. The look was further elevated by a heavily embroidered brocade dupatta and a delicate veil.
Her jewelry included two necklaces, a matha patti, a nose ring, bangles, kadhas, haath phool, rings, and jhumkis. For her makeup, she opted for pink eyeshadow, darkened brows, pink lips, flushed cheeks, a glowing highlighter, and mascara-adorned lashes. With her hair left loose, she exuded royal charm.
A bold contemporary bridal look
Uorfi also showcased a Rimple & Harpreet signature Gharchola saree, which she paired with a custom blouse adorned with semi-precious stones and handcrafted glass beads. The designers gave the traditional drape a modern spin by styling it over archival RAH pants, creating a striking fusion look.
She accessorised with two necklaces, bangles, a matha patti, and a haath phool, keeping her makeup minimal to let the outfit shine.
A stunning satrangi leheria revival
For another look, Uorfi wore a Satrangi Leheria lehenga, which revives a rare seven-colored Leheria dyeing technique once crafted exclusively for Rajasthani royalty. She layered the vibrant lehenga with an archival Rimple & Harpreet cape blouse featuring marodi ka kaam and resham embroidery.
The ensemble was a perfect blend of tradition and modern craftsmanship, embodying the essence of Rimple & Harpreet’s signature aesthetic.
With each look, Uorfi Javed effortlessly showcased the grandeur of Rimple & Harpreet’s bridal couture. From archival inspirations to contemporary fusions, this campaign redefined bridal fashion with a fearless and regal edge.
