A Mumbai-based auto-rickshaw driver has become the talk of the town and social media alike-thanks to his clever business idea that earns him between ₹5 to ₹8 lakhs every month. Without any formal business training or startup buzzwords, he has built a thriving micro-enterprise simply by solving a common problem faced by US visa applicants.
Every day, hundreds of people visit the US Consulate in Mumbai for visa interviews. But there's a major hurdle-visitors are strictly prohibited from carrying bags inside the consulate premises. This regulation, coupled with a lack of nearby locker services, leaves many applicants stranded with their personal belongings and important documents.
That’s where this auto driver stepped in. Spotting a gap in the system, he began offering a bag storage service near the consulate. Charging ₹1,000 per bag, he reportedly handles 20 to 30 customers daily. That translates to a monthly income of several lakhs-something most wouldn’t associate with an autorickshaw driver. This might make you re-consider you job and you might take a few minutes to wrap your head around this news, but yes, one simple solution to earn a luxury livelihood and guess what? He doesn't even have to take trips in the Rikshaw.
From auto to entrepreneurship
According to Rahul Rupani, a Product Leader at Lenskart who shared the story on LinkedIn, the driver doesn't just stash bags in his vehicle. Instead, he acts as the first point of contact while the bags are securely stored in designated lockers. He has even coordinated with local police officials to ensure the safety and legality of his service.
What’s striking about his business model is that it’s built on community trust, local collaboration, and real customer needs-no marketing buzzwords or venture funding required. Rupani aptly put it: “No MBA. No startup jargon. Just pure hustle and street-smart product-market fit.”
A grassroots glimpse into India’s booming gig economy
This story has sparked widespread admiration online, with many praising the auto driver’s street-smart innovation and entrepreneurial instinct. One social media user remarked, “Amazing, amazing… this is just brilliant,” while others chimed in with applause for the out-of-the-box thinking.
In an era dominated by digital apps and venture capital, this tale offers a refreshing look at grassroots entrepreneurship. It showcases how individuals can turn everyday obstacles into business opportunities without high-tech solutions.
This Mumbai auto driver has proven that business success can be built on simple ideas, sharp observation, and a little bit of hustle. His story is a masterclass in identifying market gaps and delivering value in the most practical way possible.
