In a society where menstruation is often brushed under the carpet or spoken about in hushed tones, one family’s celebration has turned into a heartwarming reminder of change. A viral Instagram video is winning hearts for showcasing love, respect, and acceptance as a young girl’s first period is honoured with pride rather than stigma.
Family celebrated daughter's first menstruation
The clip, shared by Instagram user Aayusha, has already crossed 14 million views. Captioned “POV: Your family celebrates your first menstruation this way,” the video shows her standing at the doorway as her family performs a ritual to mark her transition into womanhood.
Overcome with emotion, she breaks into tears as every family member, including the men, places money at her feet and bows in reverence; a gesture that left viewers speechless.

Celebrating a girl’s first menstruation is not new to Indian culture. Traditions like the Ritu Kala Samskara or Half-Saree Ceremony, especially popular in South India, mark this milestone as a sacred passage into womanhood.
What made this moment stand out, however, was its deeply inclusive spirit; the entire family’s involvement, from the eldest to the youngest, spoke volumes about changing attitudes.
Internet reacts
The video quickly sparked a wave of reactions online. “Just one word for the entire world – LEARN,” wrote one user. Another added, “This is what it actually means to have a supportive family.”
Many shared personal stories, with one recalling, “I remember my first time vividly. I was in ninth grade… my dad hugged me and reassured me I could do whatever I wanted. That moment made me proud to be his daughter.”

Others were simply moved by the family’s gesture. “Every girl deserves to be treated this way,” one comment read, while another noted, “Ye kisi dusre gole ki family h kya? Why not me?”