In a bold and deeply personal rebrand, actor, entrepreneur and philanthropist Ishita Reha Gupta has unveiled a new chapter for her luxury fashion label, Isivis London, alongside her transformation into ISDEIVSA—a new artistic identity that honors family heritage while embracing a modern, global creative vision.
ISDEIVSA: A Symbolic Reinvention
Far more than a name change, ISDEIVSA represents a symbolic reinvention for the designer. The name is a fusion of initials drawn from Ishita Gupta’s immediate family, each letter serving as a tribute:
IS for her brother Ishan
DE for her father Dev
IV for her brother Ivan
SA for her mother Sampa
Together, these elements form a powerful moniker that anchors Gupta’s personal journey in familial love and cultural depth. As ISDEIVSA, Ishita Reha Gupta asserts an identity that is both individual and collective, creative and rooted—reflecting the values that guide her work in fashion and beyond.
Isivis London: Family-Inspired Fashion Reimagined
This same familial narrative continues through her fashion label, Isivis London, whose name also draws directly from her and her brothers’ names:
IS for Ishita
IV for Ivan
IS for Ishan
This triad of siblings is echoed visually in the brand’s newly revealed logo—a minimalist butterfly crafted from repeating “I” letterforms arranged in elegant triplets. The butterfly is a symbol of transformation, identity, and grace—core values that define both Isivis London and the broader ISDEIVSA philosophy.
A Bold, Regal Design Direction
At the heart of the new brand identity is Pantone 2091C, a striking and vibrant purple that radiates strength, creativity, and modern luxury. Offset with crisp white, the color palette bridges tradition and modernity, refinement and confidence—perfectly capturing the spirit of a brand committed to honoring heritage while shaping the future.
“ISDEIVSA is my way of acknowledging where I come from and declaring where I’m going,” says the designer. “With Isivis London, I want to create fashion that tells personal stories, and inspires people to embrace their own evolution.”
A Journey from London to the World
Originally emerging through a series of intimate pop-up showcases across London, Isivis London has quickly risen as a luxury label celebrated for its attention to detail, inclusive vision, and storytelling through design. The brand is slowly and intentionally expanding internationally.
Parallel to this fashion success, ISDEIVSA also leads Iygieia London, a pioneering FemTech wellness brand focused on personal care, empowerment, and innovation. Together, the two brands form a complete vision of modern living—where fashion, wellness, and identity intersect.
About ISDEIVSA and Isivis London
ISDEIVSA aka Ishita Reha Gupta or Ishita Gupta, is a London-based model, actor, entrepreneur, creative director, philanthropist and founder of ISIVIS London and Iygieia London. Her work is rooted in identity, transformation, and heritage, blending refined design with a personal touch. Isivis London is a luxury fashion house committed to elegance, inclusivity, and storytelling. Iygieia London complements the portfolio with innovation in holistic wellness.
