Mumbai: The Singapore Airlines (SIA) Group and Mandai Wildlife Group have joined hands to enhance the country’s appeal as a top travel destination by co-creating customer experiences through exclusive privileges, and spotlighting the crucial work of wildlife conservation for the planet.
The partnership will also extend assistance from SIA in transferring animals from Singapore’s wildlife parks to accredited zoos across the world.
As part of efforts to boost inbound travel from key international markets, SIA has announced to provide its customers with curated wildlife experiences, exclusive co-branded retail collections, and benefits for visits to the Mandai Wildlife Reserve, which is home to Singapore’s iconic wildlife parks which actively contribute to regional conservation efforts.
As part of the partnership, the SIA Group and Mandai Wildlife Group will also collaborate on wildlife conservation efforts, with SIA providing air travel sponsorships and other forms of logistical support.
This may include assistance in transferring animals between Singapore’s wildlife parks and other accredited zoos around the world, as well as the repatriation of wildlife to their native habitats.
Vinod Kannan, senior vice president of sales and marketing at SIA, said, “This partnership strengthens our ability to offer our customers enhanced benefits, while supporting wildlife initiatives in Singapore and around the world. Combining the group’s global reach with Mandai’s world-class wildlife attractions helps to enhance Singapore’s appeal as a leading global tourist destination.”
Belina Lee, deputy chief executive officer for transformation and growth at Mandai Wildlife Group, said, “Two iconic Singapore brands have joined forces to create world class experiences for global travellers, that also champion conservation. Every visit supports conservation in our wildlife parks, across Singapore and the region. Together with SIA, we are excited to create exceptional conservation included journeys where travellers can fly, stay, play and explore right here in Singapore, a true City in Nature.”
SIA customers, through its travel experiences platform Pelago, will be able to enjoy a range of privileges and promotions like exploring Singapore Zoo, night safari, river wonders, bird paradise, Rainforest Wild Asia and staying in the Mandai Rainforest Resort by Banyan Tree and indulging in Singaporeans’ love for food. Special co-branded merchandise will also be available online at KrisShop and selected retail stores at the Mandai Wildlife Reserve.
SIA’s KrisFlyer members will be able to enjoy launch promotions for two upcoming indoor attractions, Curiosity Cove and Exploria, featuring hypernatural environments and an immersive interactive playscape. These are located at the eastern cluster of the Mandai Wildlife Reserve, which also includes Singapore Zoo, Night Safari, and River Wonders.
Members will enjoy additional benefits, including bonus miles when purchasing admission tickets via Pelago, and redemption of miles for upcoming experiences such as Colugo Camp, an all-inclusive camping experience launching in the third quarter of 2025.
To promote greater awareness and appreciation of the fascinating world of wildlife, SIA will also feature content related to Mandai Wildlife Group on its KrisWorld in-flight entertainment system from August 2025.
This will include The Great Migration: First Steps and New Eden, a two-part documentary showcasing the meticulous planning and care behind relocating Jurong Bird Park’s avian residents to their new home at Bird Paradise.
