The Indian two-wheeler market witnessed contrasting trends in February 2025, with Royal Enfield achieving strong sales growth while Bajaj Auto faced a decline. As manufacturers adapt to evolving trends, the sales figures reflect the ongoing competition and changing landscape of the two-wheeler industry in India.
Royal Enfield
Royal Enfield reported strong sales figures in February 2025, registering a 19% year-on-year growth. The company saw increased demand in the domestic market, while exports also witnessed a healthy rise. The brand dispatched over 80,000 units in India, maintaining its dominance in the premium motorcycle segment. International markets also showed positive momentum, with exports growing by 23% compared to the same period last year. This steady performance reflects Royal Enfield’s expanding global reach and sustained popularity among motorcycle enthusiasts.
Royal Enfield Goan Classic 350 |
Speaking on Royal Enfield’s performance in February 2025, B Govindarajan, Managing Director of Eicher Motors and Chief Executive Officer of Royal Enfield, stated, “We’ve continued our growth momentum in the month of February. This growth was aided by our strong product portfolio, which has been instrumental in helping us deliver pure motorcycling experiences to riding enthusiasts across the globe. In February, we also showcased in India a new revolutionary brand from Royal Enfield, Flying Flea, that is all set to usher in a new era for City+ mobility with its category-defining smart products. Developed entirely in-house, Flying Flea motorcycles will integrate proprietary technology, cutting-edge software, and seamless connectivity to create a new category of products for customers.”
Bajaj Pulsar NS125 |
Bajaj Auto
Bajaj Auto reported total sales of 3,52,071 units in February 2025, reflecting a modest 2% year-on-year growth. The company’s two-wheeler segment saw a decline in domestic sales, dropping 14% compared to the same month last year, while exports surged by 23%, balancing overall performance. The commercial vehicle division recorded a 3% growth in domestic sales, while exports dipped slightly by 2%. Despite mixed trends across segments, Bajaj Auto’s total domestic sales declined by 11%, whereas exports showed a strong 21% increase, highlighting the brand’s growing presence in international markets.
