'Being Vegetarian Feels Like Curse': Zomato User's Post Goes Viral After He Highlights How Food App Charged Him With 'Veg Mode Enablement Fee'
As the LinkedIn post went viral and received thousands of reactions, it caught the attention of Zomato CEO Deepinder Goyal. He immediately apologized to the customer who was charged with a 'Veg mode enablement fee' of Rs. 2. "This is absolutely stupid on our part. I am super sorry for this. Thank you for pointing this out," Goyal wrote. The Zomato CEO's reply was acknowledged by Rohit Ranjan.

Zomato - Veg Mode Enablement Fee | Canva/LinkedIn
If you use Zomato to order only vegetarian dishes regularly, the app might have charged you an additional fee. Wait, what? Are you revisiting your cart and checking the bill right now? We suggest you do so to figure out whether Zomato has levied a "Veg mode enablement fee" on your order. This came to light when a user pointed it out on social media and condemned the food delivery app.
A Zomato user named Rohit Ranjan reported the incident on LinkedIn pointing out that his order comprising veg dishes attracted an extra fee.
Read full post below
It was believed that Rohit turned on the 'only veg' mode on the app to eliminate non-veg dishes he wasn't looking for and easily search through the available vegetarian options. However, he learned on the billing page that he was charged extra for this behaviour.
ALSO READ
Upset with Zomato, the user shared a long post on social media. "Zomato’s latest masterstroke—introducing an "extra charge" for the veg enablement fleet—has officially turned us into a premium subscription plan", he wrote. "Thanks, Zomato, for proving once again that being veg is now a luxury tax", he added slamming the food delivery platform for the additional charge added to his order.
Addressing the incident he witnessed while using the app to order food online, he wrote, "Being a vegetarian in India these days feels like curse".
Zomato CEO Deepinder Goyal responds
As the LinkedIn post went viral and received thousands of reactions, it caught the attention of Zomato CEO Deepinder Goyal. He immediately apologized to the customer who was charged with a 'Veg mode enablement fee' of Rs. 2.
"This is absolutely stupid on our part. I am super sorry for this. This charge will be removed today itself. Will also fix what's needed to fix in the team so that such s**t doesn't happen again. Thank you for pointing this out," Goyal wrote. The Zomato CEO's reply was acknowledged by Rohit Ranjan.
RECENT STORIES
-
Mumbai Road Accident: Speeding Tempo Rams Into Rickshaw In Mankhurd; Woman Passenger Injured -
CSBC Bihar Police Constable Admit Card 2025 To Be Out Tomorrow At csbc.bihar.gov.in; Check Details... -
Wimbledon 2025: Novak Djokovic's Son Performs Family Dance, Tennis Star Follows Suit After Victory... -
2,900 Acres Of Land Deals With Market Value Of ₹31,000 Crore Transacted In First Six Months Of... -
Union Railway Minister Ashwini Vaishnaw's Father Dies At AIIMS Jodhpur