Do you remember those 'fat, old-keypad' phones by Nokia? The ones apparently known for their 'indestructible' nature? Yes those classic Nokia 3310 models. Many of us had those as our 1st phones and also popular among Indian moms as a weapon (IYKYK).
Well, you would be glad to hear that those sturdy short and power-packed phones might make a comeback! Yes you heard it right! Here's a sneak peak at the BTS of why and how Nokia 3310 can be relaunched.
Nokia 3310 | Official website
Nokia 3310 model; Journey Till Now
In this age of sleek and touch screen smartphone era, many of us might not want those fat-old keypad phones. But for many late 90's kids its not just an phone but nostalgia! The impact of the Nokia 3310 extends beyond its technical specifications. It was launched at the time when mobile phones were transitioning from luxury items to daily need.
The 3310 created a impact in shaping how mobile devices could fit into everyday life. Thus, symbolizing connectivity and independence. But the 3310 was forecast to sell 20 million units, but ended up selling 126 million. This resulted in stopping of more product supply. According to Nokia’s official press release, the 3310’s launch on September 1, 2000, introduced a 'unique chat function.' This was one of its USPs. However, “It just didn’t pick up,” Henri Holm, the 3310’s marketing manager explained. All, these reasons led to the shut down of the supply. But the makers failed to see the impact of the slow popularity that grew later in.
Nokia 3310 model makes a comeback
So, if your old pal had to make a comeback, how would it be better from the current devices? Here's a compared version of what makes the Nokia 3310 better than today's modern smartphones:
Simplicity: Smartphones can perform extensive tasks but they can become overwhelming. All thanks to notifications, app management and constant updates. However, the 3310 keeps things simple. Allowing you to focus on communication. The initial aim behind launching phones!
Easy to maintain: Modern smartphones often need frequent updates. It also comes with intricate maintenance. On the other hand, Nokia 3310, in remains straightforward. This means you get less chance of failure. You also don't need tech-savvy knowledge to operate. Just a simple, easy to use mode of communication.
Performance without Distraction: The Nokia 3310 allows you to engage genuinely with the world around you. With the rising concern around unhealthy screen time and digital addiction, the 3310 can be a much needed savior!
Looking ahead, the comeback of Nokia 3310 is still at a nascent stage with no official announcements. But it would be great to see those simple yet power-packed models back in our hands!
