After years of anticipation, Apple finally opened its much-awaited own branded retail store in India on Wednesday, as it ramps up plans to boost local manufacturing in support of the Central government's 'Make in India' initiative.
Apple unveiled its first brick-and-mortar store in India, Apple BKC, at Jio World Drive Mall in Mumbai, officially announcing the store's upcoming opening.
Inspired by Mumbai's iconic 'Kaali Peeli' taxi art, the Apple BKC creative includes colourful interpretations of the decals as well as many Apple products and services for customers to discover.
The creative for the store features a bright welcome to people passing by with the classic Apple greeting, "Hello Mumbai".
"To celebrate the opening of the new store, visitors can download the new Apple BKC wallpaper and move to the sounds of Mumbai with a specially curated playlist on Apple Music," said the company.
Retail store likely to open this month
The company is all set to open the gates of the India retail store to the public this month. Apple will also possibly launch a retail store in New Delhi at a later date.
The tech giant has set another all-time revenue record for the India market, along with quarterly records in Brazil and India. Apple CEO Tim Cook said recently that looking at the business in India, "We set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed".
"That's despite the headwinds that we talked about. India is a hugely exciting market for us and a major focus. We will soon bring Apple Retail there," Cook had announced in February.
He said that Apple actually did fairly well through Covid in India.
"That's the reason why we are investing there by bringing retail there, bringing the online store there and putting out a significant amount of energy there. I'm very bullish on India," the CEO added. Apple sold 2 million iPhones in India in the holiday quarter (Q4) of 2022, registering 18 per cent growth (quarter-on-quarter) for its flagship device.
The India market share of iPhones reached 5.5 per cent for 2022, an 11 per cent growth (year-on-year).
(With IANS inputs)
