Move over rap hits and chartbusters; Badshah is now serving something else that'll have fans hooked: pizza. Yes, you read that right. The rapper, known for his love of food almost as much as his music, has just launched his very own pizza brand, Bad Boy Pizza, right in the heart of Mumbai.
Badshah opens 'Bad Boy Pizza' in Andheri
Opening its first outlet in Andheri, Bad Boy Pizza is Badshah's latest venture in collaboration with Ghost Kitchens India, a major name in the cloud kitchen business. But this isn't just any pizza joint. Think global flavours with a desi punch and packaging that screams, "Badshah was here."
With plans to scale up to 50 outlets in India’s five biggest metros over the next three years, Bad Boy Pizza is set to become more than a passing trend. The brand follows a hybrid model, offering both dine-in and cloud kitchen experiences, and aims to hit an annual recurring revenue of Rs 150 crore, as per media reports.
So, what’s on the menu and how much does it cost?
From Tandoori Tikka and Aloo Dumdaaar to Chicken Keemalal, the menu brings regional Indian flavours to the world of pizza. If you're feeling fancy, try the Truffle Cacio-e-Pepe or Burrata Hot Honey. For the spice lover, their Pushpa Pizza, inspired by the fiery film, might just be your go-to.
There's also Dynamite Schezwan, Meh-Hee-Koh, Cheesy 6, and even Onion Soubisé. With over 50 diverse choices, the brand caters to every kind of craving. Expect to spend around Rs 400 per person.
Pizza that slaps — literally
Before the official launch, Badshah dropped a cheeky promotional video in which he's hilariously slapped in the face by a pizza mid-argument. The brand's tagline? "Pizza that slaps." Classic Badshah humour meets marketing genius.
Even the pizza boxes come with a dose of swagger featuring lyrics from Badshah's biggest hits like Haye Garmi, Abhi Toh Party Shuru Hui Hai, and Ladki Beautiful Kar Gayi Chul. It's fast food with personality, wrapped in nostalgia and pop culture.
So, if you're hungry for some lip-smacking pizza, give Badshah's Bad Boy Pizza a try!
