Viral Video: ISB Hyderabad students have pushed the wacky trend of "digital snan" to new heights, trying it out at the Sangam in Prayagraj to pray for positive placement results. A brief, gone-viral clip captures their batch photo chart being ritually immersed in the holy confluence of the Ganga, Yamuna, and Saraswati rivers.
The ceremony finds its origin in a new cultural moment at the 2025 Maha Kumbh when "digital snan"—sacred dips performed by submerging printed or WhatsApp-sent images—was a new-generation, faith-based activity. This year, however, it was college students wishing that the action would bring them good fortune in one of India's most cutthroat domains, the ISB placement season.
The @bobcats_co26 Instagram post became viral, captioned: "We are placements ready. Are you?" The video has attracted a lot of attention on all platforms, with over 830,000 views as of July 24. Social media users responded in amusement and appreciation, describing it as an innovative fusion of tradition, hope, and contemporary placement pressure humour.
One user wrote, "Love how many times it was clarified that only B section is being blessed." Another user commented, "Well played, class. Well played."
Whereas "digital snan" is metaphorical and whimsical, it captures the mood of how placement anxiety rules Indian business schools, where students compete for highly sought-after job offers in highly competitive times. ISB placements attract plenty of interest from top consulting and tech companies, with graduates recording strong placement levels and high-profile recruiters.
The digital snan at Prayagraj's sacred Sangam resonated: a clever but sincere articulation of hope, blending traditional ritual with contemporary professional aspiration. It will not necessarily secure a dream job, but it did bring focus to the emotional burden of students throughout placement season.
As the tale goes viral, it is used as a satirical observation on the stresses of high-end schooling and how young professionals manage stress in creative ways—with convention, social media, and even a bit of piet
