Tata Motors has launched a new electric SUV called the Harrier.ev. This car runs fully on battery power and can travel around 500 kilometers on a single charge. The company hopes this new model will attract buyers who want a premium SUV with electric power. The Harrier.ev will be available for booking starting July 2. Its price begins at Rs 21.49 lakh (ex-showroom).
Targeting Mainstream Premium SUV Buyers
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles, said the Harrier.ev is made for many types of drivers. This includes small-time explorers and off-road fans. Tata Motors already sells two popular SUVs, the Harrier and Safari, and holds about 25% of the market share in the high SUV segment. With Harrier.ev, the company expects to sell even more cars and gain a larger market share.
Strong Performance and Features
The Harrier.ev comes with powerful features like all-wheel drive and 504 Nm of torque, which means it can handle tough driving conditions easily. Tata Motors says the car’s performance and comfort are at a high level. The company also focused on fast charging, so owners don’t have to wait long to recharge the battery.
SUV Segment Growing Fast in India
The SUV market in India is growing quickly. Now, SUVs make up 54% of all passenger car sales. Tata Motors believes the Harrier.ev breaks barriers by offering electric range and price similar to traditional petrol and diesel SUVs. It also includes luxury and convenience features like auto park assist, six terrain modes, and over 55 connected car options.
Battery and Warranty
The Harrier.ev offers two battery options, including a larger 75 kWh battery for longer drives. Tata Motors also promises a lifetime warranty on these battery packs, giving customers peace of mind about the car’s durability and quality.
Changing the Rules of Electric Vehicles
According to Shailesh Chandra, the Harrier.ev is not just another electric car. It represents a new way of thinking about SUVs in India. Tata Motors aims to lead with innovation and bring electric vehicles into the mainstream, making them a strong alternative to traditional cars.
(With agency inputs)
