The escalating tension between India and Pakistan has begun to severely impact the tourism industry in Pakistan-occupied Kashmir (POK). Known for its scenic mountains and lush green valleys, this region usually witnesses a tourist boom in early May. However, this year tells a different story—empty hotel rooms and deserted streets paint a grim picture.
The downturn began after an incident on April 22, when cross-border shelling in India-administered Jammu and Kashmir resulted in the deaths of 26 civilians. Since then, relations between the two nuclear-armed neighbours have deteriorated further, adding a sense of uncertainty and fear in the region.
Neelum Valley Hit Hard
With rising temperatures in other parts of Pakistan, colder regions like Neelum Valley typically become popular destinations during May. But this year, the situation is drastically different. Locals say the start of the season has been dismal.
Neelum Valley, a popular picnic and tourist spot, usually attracts over 300,000 visitors annually from across Pakistan. The region heavily depends on tourism for livelihood, with around 350 guesthouses providing employment to thousands of families.
“Our livelihood is tied to tourism,” said a local resident. “Without it, we suffer. The current situation is very uncertain and it’s negatively affecting our work.”
Authorities Tighten Security
Security measures have also intensified. This week, police and military authorities at checkpoints stopped tourists from entering Neelum Valley, allowing only local residents to pass through. Tourists were asked to return to Muzaffarabad, the main city in the region.
Fear is also spreading among residents of border villages. Farmers in villages close to the Line of Control have sent their families away from the frontlines, haunted by memories of the 1999 Kargil conflict between the two nations.
