Each night at Goafest concluded on a high note with the ABBY Awards Powered by One Show, honouring bright ideas, bold innovations and the best talent from across India’s advertising, media and marketing landscape.
Among the big winners this year was Enormous, which walked away with multiple accolades including Creative Agency of the Year, Mobile Specialist Agency of the Year, and Digital Specialist Agency of the Year—cementing their standing as a modern creative powerhouse.
Leo India also made its presence felt across the board, clinching the titles of Direct Specialist Agency of the Year, Technology Specialist Agency of the Year, Brand Activation & Promotions Specialist Agency of the Year and Health Specialist Agency of the Year—demonstrating their versatility and leadership in specialised marketing.
In a notable achievement, FCB India took home the Grand Prix in the Direct Specialist category for their "Lucky Yatra" campaign for the Central Railways. They also earned the title of Public Relations Specialist Agency of the Year and also took home the award for Branded Content & Entertainment Specialist Agency of the Year, reaffirming their strength in storytelling and strategic communication.
Mindshare joined Leo India as a Technology Specialist Agency of the Year, while Good Morning Films was crowned Video Craft Specialist of the Year, recognising the growing importance of visual storytelling in brand narratives.
Y&H bagged the Design Specialist Agency of the Year honour, while Wavemaker India was declared Media Agency of the Year, underlining their command over media strategy and execution. Wavemaker also took home the Grand Prix for the Innovative Use of Audio Visual in the ‘India's New Local Language’ campaign for Dream11.
Among broadcasters, Zee Entertainment Enterprises Limited emerged as the Broadcaster of the Year, and ABP Pvt. Ltd. was named Publisher of the Year, proving that content and platform expertise still rule in a fragmented media ecosystem.
