TVS Motor Company is celebrating a major double milestone for its premium motorcycle brand, TVS Apache — 20 years of its presence in the market and over 6 million units sold globally. Known for its racing-inspired performance and advanced technology, the Apache series has built a strong reputation among young riders and biking enthusiasts across more than 60 countries.
TVS Apache has steadily expanded its global footprint, earning popularity in key international markets such as Bangladesh, Nepal, Colombia, Mexico, and Italy. First launched in 2005 with the Apache 150, the brand made its debut in the premium motorcycle segment, targeting performance-focused riders in India. Over time, Apache has evolved to meet global expectations, backed by its strong racing heritage. It also became the first Indian two-wheeler brand to offer factory-level customization through the Build-To-Order (BTO) platform. With a growing community of six million riders worldwide, the TVS Apache series continues to build on its legacy of performance and innovation.
TVS Apache has emerged as one of the fastest-growing sports motorcycle brands globally, with a strong focus on performance, safety, and advanced technology. Available in two distinct series – the track-ready Apache RR and the street-focused Apache RTR – the lineup reflects TVS Racing’s motorsport heritage. Over the years, Apache bikes have introduced several segment-first features, including ride modes, fuel injection, and a race-tuned dynamic stability system. The brand also leads in safety with dual-channel ABS, dual disc brakes, a slipper clutch, and a tyre pressure monitoring system. Enhancing the rider’s experience further are modern touches like SmartXConnect™ technology, cruise control, climate-controlled seating, and adjustable suspension, all tailored for performance enthusiasts.
2024 TVS Apache RR 310 |
Commenting on the milestone, Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60 lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle—it’s a movement, a legacy, and a community of racing enthusiasts.”
