Ketan Mankikar on the essential rebrand of Edelweiss General Insurance to Zuno—and the... Read More
ElasticRun has disrupted rural distribution by helping e-com and FMCG players reach the remotest of... Read More
In all shapes, sizes, forms and origins, diamonds are loved. But before making a purchase, Tehmasp... Read More
Vivek Sahni talks about the art of balancing luxury with approachability for his brand, Kama... Read More
Saumitra Prasad of DOMS Industries tells us how digitisation, the need for speed and convenient... Read More
We’ve all had apps promise delivery in five minutes, only to end up waiting another 15. Mihir... Read More
From the house of Boomer and Snickers, Nikhil Rao tells us what else Mars Wrigley India has in store... Read More
Adrian Mendonza has a way with words—getting people to read long body copy ads in an attention... Read More
Getting Indians to part with their gold, even temporarily, is not easy. Abhinav Iyer talks about... Read More
Beauty isn’t skin deep, but goes all the way down to the core—Taniya Pandey tells us how... Read More
Vikram Berry on how social media trends like work-life balance, mindfulness and sustainability are... Read More
Shekhar Saurabh of Tata AIG tells us how the insurance industry did itself many favours by... Read More
Anuj Gandhi has an offering that will help more people transition from user-generated, short-form... Read More
New and premium products, variety within categories, personalisation and a delightful delivery... Read More