Adrian Mendonza has a way with words—getting people to read long body copy ads in an attention... Read More
Getting Indians to part with their gold, even temporarily, is not easy. Abhinav Iyer talks about... Read More
Beauty isn’t skin deep, but goes all the way down to the core—Taniya Pandey tells us how... Read More
Vikram Berry on how social media trends like work-life balance, mindfulness and sustainability are... Read More
Shekhar Saurabh of Tata AIG tells us how the insurance industry did itself many favours by... Read More
Anuj Gandhi has an offering that will help more people transition from user-generated, short-form... Read More
New and premium products, variety within categories, personalisation and a delightful delivery... Read More
The bathroom has become a haven of relaxation, renewal and indulgence. Parvez Amin tells us how... Read More
Nikhil Aggarwal talks about building Campus Activewear—a brand that talks to 85% of India’s... Read More
As the world hunts for better quality, ethical and sustainable alternatives in almost every field of... Read More
How does one build mindshare in a crowded category like apparel? Dhruv Toshniwal believes that... Read More
India's inaugural professional pickleball league is set to commence this January. Can this game take... Read More
Aayush Agrawal tells us the story behind the country’s largest Indo-Chinese quick service... Read More
Amidst the chaos of AI, deepfakes, call-outs, mergers and rebrands, 2024 was the year that said,... Read More