Author: sandeep bangia
Businesses and business managers are limited only by their imagination in the way they can put... Read More
As 2022 draws to an end, here’s taking a look at the heightened optimism in India that made... Read More
Even as the Cadbury Bournvita ‘Forced Packs’ campaign is making waves, it’s time to ponder... Read More
The recent demise of Dan Wieden, creator of the iconic tagline ‘Just Do It’ for Nike, re-ignited... Read More
Products and brands are mostly bought based on the perceived value that a customer derives from the... Read More
WhatsApp in the hands of Meta is up for monetisation. With its nearly 500 million user base, it is... Read More
With such high-value media rights for the Indian Premier League, if anyone can pull off the digital... Read More
While interest levels are high around the Metaverse, it is still a novelty for brands and consumers,... Read More
With a sharp drop in the prices of sensors and connectivity, home automation is no longer the... Read More
This edition of the Indian Premier League coincides with the lifting of COVID-related restrictions... Read More
Why Netflix finds itself stumped in our country and what it will take to address its immediate... Read More
With ban on physical campaigning in five poll-bound States shifting election drama to digital war... Read More
Brands like Omega, P&G, Coca Cola must walk the tightrope, balancing the sensitivity of Chinese... Read More
Sanctity of the brand’s value system can’t be forgotten in the quest for eyeballs Read More
