Brands must now prepare to impress not just people—but their AI proxies. Read More
Why new-age D2C brands, in an effort to look global, forget to build global. Read More
Influencer marketing is too nuanced, too emotional and too real-time to be handled by software... Read More
AI has the potential to create a world where the right products and services find you, not the other... Read More
Transparency has become the cornerstone of campaigns. If not, the audience is quick to disengage and... Read More
Consumers in Tier 2 and Tier 3 cities exhibit a strong preference for content that mirrors their... Read More
Hyper-personalisation has created a paradox, while consumers expect highly relevant recommendations,... Read More
Everyone feels safer with the cushion of data, which has resulted in marketing organisations being... Read More
The way people think about your category isn’t a blank slate. It’s shaped by years of marketing,... Read More
Women’s purchasing behaviour is deeply rooted in emotions and societal norms—here’s how... Read More
A brand's success is largely determined by the organic reach it achieves. The author lists emerging... Read More
The future of advertising is a fusion of data-driven precision and creative storytelling. The market... Read More
In the growing world of D2C commerce, packaging is often the consumer’s first physical interaction... Read More
Contrary to popular belief, creativity isn’t a constant state of genius. It’s a process of... Read More