Author: guest writer
Consumers in Tier 2 and Tier 3 cities exhibit a strong preference for content that mirrors their... Read More
Hyper-personalisation has created a paradox, while consumers expect highly relevant recommendations,... Read More
Everyone feels safer with the cushion of data, which has resulted in marketing organisations being... Read More
The way people think about your category isn’t a blank slate. It’s shaped by years of marketing,... Read More
Women’s purchasing behaviour is deeply rooted in emotions and societal norms—here’s how... Read More
A brand's success is largely determined by the organic reach it achieves. The author lists emerging... Read More
The future of advertising is a fusion of data-driven precision and creative storytelling. The market... Read More
In the growing world of D2C commerce, packaging is often the consumer’s first physical interaction... Read More
Contrary to popular belief, creativity isn’t a constant state of genius. It’s a process of... Read More
In a world of fleeting attention spans, the key to winning hearts lies in creating content that... Read More
The festival spans four days and is a time to thank nature for its bounty, celebrate agricultural... Read More
Thanks to the DPDP Act, marketers will have to innovate with storytelling, community building and... Read More
Data is emerging as the new currency of commerce. The author talks about setting up building blocks... Read More
People want to feel respected, and they’ll reward brands that treat them as partners, not data... Read More
