Akshaya Tritiya 2025: Why Do People Buy Gold On This Auspicious Day? Know Other Rituals & Celebrations

Akshaya Tritiya, popularly called Akha Teej, is one of the most sacred days celebrated with devotion and joy by Hindu and Jain communities across India and Nepal. Falling in the bright half (Shukla Paksha) of the Vaisakha month, this festival, usually observed in April or May, symbolises eternal prosperity, fortune, and divine blessings.

Akshaya Tritiya 2025: Date and Shubh Muhurat

This year, Akshaya Tritiya will be observed on April 30, 2025. Interestingly, this festival is considered so auspicious that it is often said no specific muhurat is needed. The entire day is highly favourable for all good deeds. However, according to Drik Panchang, the exact Tritiya Tithi timings are:

Tritiya Tithi Begins: April 29, 2025, at 5:31 PM

Tritiya Tithi Ends: April 30, 2025, at 2:12 PM

Thus, whether it's a purchase, a puja, or starting a new venture, the whole day is ideal for attracting divine grace and lasting success.

Why do people buy gold on Akshaya Tritiya?

Symbol of undying wealth

The word 'Akshaya' itself means "that which never diminishes". Hence, any wealth or good deed performed on this day is believed to multiply manifold. Buying gold invites an endless flow of prosperity into one’s life.

The golden age: Satyug

According to scriptures, Satyug, the first and purest age, began on Akshaya Tritiya. The day resonates with purity, righteousness, and fortune, prompting people to invest in gold and start new endeavours.

Divine natural events

Mythological tales say that the sacred Ganga descended to earth on Akshaya Tritiya. Additionally, Goddess Annapurna, revered for nourishment and plenty, is also said to have been born on this day, all-powerful reasons that strengthen the belief in acquiring wealth like gold.

Sacred beginnings in mythology

Many legends tie Akshaya Tritiya to grand cosmic events. It is believed that Lord Krishna blessed Draupadi with a miraculous leaf that provided an endless supply of food, saving the Pandavas during their exile. This divine act signifies abundance, making gold purchases especially meaningful.

Planetary alignment's blessings

Astrologically, the Sun and Moon, the celestial bodies governing prosperity and emotions, are said to shine at their brightest on Akshaya Tritiya. Their radiance symbolises the perfect time for financial and spiritual growth.

Rituals and celebrations observed on Akshaya Tritiya

Fasting and pujas: Many devotees keep a fast, visit temples, and offer special prayers, especially to Lord Vishnu and Goddess Lakshmi. "Akshate" (turmeric-coated rice) is prepared as an auspicious offering.

Worshipping wealth deities: Lord Kuber, the guardian of riches, is worshipped to seek blessings for financial stability and abundance.

Buying precious metals: As discussed, gold, silver, and even properties are purchased, as investments made today are believed to yield returns for generations.

Charity and acts of kindness: Offering food, clothes, water, and other essentials to the needy is a core tradition. Such selfless acts are said to accumulate spiritual merit, granting blessings of happiness and fortune.

Auspicious marriages: Many weddings are held on Akshaya Tritiya without the need for consulting horoscopes, as the day itself is considered inherently blessed.