Why India Needs Dr. (Hon) Anusha Srinivasan Iyer: The Egalitarian Earth Warrior With A Pen, A Purpose, & A Pulse On The Nation

In a world increasingly defined by noise, posturing, and surface optics, emerges the quiet fire of Dr. (Hon) Anusha Srinivasan Iyer—a name that doesn’t merely echo through boardrooms and red carpets but one that rises from the grassroots, from sanctuaries of abandoned animals and whispered cries for help, from underreported stories and unheard songs, from movements of green and glimmers of change. She is not just an image strategist; she is an image restorer—for people, for brands, for communities, and for this Earth we are dangerously close to forgetting.

Born of ink and integrity, Dr. Anusha began her journey as a firebrand journalist, her pen documenting the raw, the real, and the revolutionary. From conflict zones to cultural havens, from gender rights to civic truth, her bylines were more than stories—they were calls to consciousness. And as the media landscape evolved, so did she, transitioning from scribe to storyteller, from observer to orchestrator, founding Naarad PR & Image Strategists—today India’s top-tier public relations powerhouse headquartered in Mumbai with a growing global footprint. More than just a PR agency, Naarad is a voice that doesn’t shout but sings, that crafts narratives with nuance, builds reputations with soul, and handles crises with conscience. Brands, artists, governments, and social institutions have all found their truth amplified and dignified through her stewardship, making Naarad PR a name not only in the corridors of power but also in the hearts of people.

But it is beyond the glamour and glitz, beyond media coverage and brand campaigns, where Dr. Iyer’s truest power shines—as a social reformer, a mental health advocate, and an Earth warrior. As the Founder Make Earth Green Again MEGA Foundation, she doesn’t just plant trees—she plants hope. Her environmental efforts are not token photo-ops, but long-term ecosystems of change: sustainable green campaigns, rescue and rehabilitation efforts, and grassroots education initiatives that rekindle our connection to the sacred Earth. Under the same compassionate canopy, her Pawsitive Farm Sanctuary has become home to over 119 injured, abandoned, blind, and elderly animals—each treated with love, medicine, and dignity. Cows who can no longer walk. Dogs who were thrown away after losing their sight. Cats once disfigured by abuse. They all now live and breathe in a world she created with nothing but kindness and conviction.

Mental health, too, is no longer a hushed topic because of her relentless belief in the healing power of listening. Through Zindagi Helpline, an initiative under MEGA Foundation, Dr. Iyer has created a lifeline for those struggling in silence—providing psychological support, therapy access, and crisis intervention, especially for the marginalised and the unseen. Before hashtags made mental health trendy, she built a system of empathy. Before brands began painting their logos green, she lived and breathed the green ethos. And before words like “influencer” diluted the meaning of impact, she had already left footprints across sectors that mattered.

As Governing Council Member of the Media & Entertainment Skills Council (MESC) and Chief Mentor of the Indian Institute of Creative Skills (IICS), Dr. Anusha Iyer is now shaping the future. Not just of storytelling, but of storytellers. Her mentorship model blends global industry insights with rooted Indian wisdom, ensuring that the next generation of creative professionals doesn’t just seek fame, but seeks purpose.

Her cinematic journey—one of awards, respect, and riveting narratives—has taken her from directing powerful films to being a sought-after jury member at some of the most respected national and international festivals. These include the Dadasaheb Phalke Film Foundation Awards, the prestigious Satyajit Ray Film Awards, the Festival of Globe (FOG), San Francisco, the International Film & Entertainment Festival of Australia (IFEFA), as well as the Ayodhya Film Festival, Chambal International Film Festival, Lakecity International Film Festival, Kanchenjunga International Film Festival, Samskara International Film Festival, Shunyatam International Film Festival, and the World Culture Film Festival—each one echoing her commitment to cinema that provokes thought and inspires change.

In an age of branding without meaning, campaigns without conscience, and digital noise without narrative—Dr. Anusha Iyer is the rare phenomenon who brings strategy wrapped in sincerity, storytelling infused with service, and sustainability stitched into every mission she touches. She doesn’t raise her voice to prove a point. Her work does that for her.

Her journey, woven with ink, empathy, and innovation, is not just hers to celebrate. It is India’s gift to acknowledge. Because if there was ever a time our nation needed a voice like hers—a voice that heals, that dares, that nurtures—it is now.

Because the world may not remember the loudest person in the room. But it will never forget the one who changed the room without saying a word.

Dr. (Hon) Anusha Srinivasan Iyer is not a headline. She is the story.

And India needs her. Now, more than ever.

Disclaimer: This is a syndicated feed. The article is not edited by the FPJ editorial team.

Published on: Saturday, September 06, 2025, 03:36 PM IST