Taste Of India In Europe: Amul To Expand In Germany, Italy & Switzerland; Partners With COVAP

To introduce its flagship milk product in Spain and the European Union, Amul announced a strategic partnership with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP).

Amul plans to expand into other European markets like Germany, Italy, and Switzerland in the future. Madrid and Barcelona will see rollout, followed by cities including Malaga, Valencia, Alicante, Seville, Cordoba, and Lisbon in Portugal.

“This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk. This is the first time that Amul fresh milk is being launched in Europe,” says Jayen Mehta, Amul's Managing Director. The official launch was held at the Embassy of India in Madrid.

To make Amul a global dairy brand, Mehta said it is a great pleasure to bring the taste of India to the world, in alignment with the vision of Honourable Prime Minister, Narendra Modi.

COVAP President Ricardo Delgado Vizcaino said that the partnership with Amul allowed them to work with another cooperative to help them grow their brand in Spain. They further stated that it doesn't just benefit dairy farmer members but also those in India.

Amul the world’s largest farmer-owned dairy cooperative boasts a turnover exceeding $11 billion and is recognised as the world’s strongest dairy brand by global rankings. With 3.6 million members, it processes over 12 billion litres of milk annually through its 112 dairy plants across India.

In April this year, Amul raised the price of its fresh pouch milk by ₹2 per litre across the country. This represents a 3–4 per cent increase in the maximum retail price, which the cooperative emphasised is significantly below the average rate of food inflation.

Mother Dairy also implemented a price hike of ₹2 per litre.As per their statement, Amul highlighted that it distributes 80 paise of every rupee earned from the sale of milk and milk products back to milk producers.

The release further said that Amul had extended benefits to consumers last year by adding 50 ml and 100 ml extra milk to 1-litre and 2-litre packs for nearly five months.

“The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production,” the statement said.

Additionally, the price of 1-litre packs was reduced by ₹1 in all markets from January. Amul clarified that there had been no price increase in fresh pouch milk since June 2024.

COVAP, founded in 1959 in Pozoblanco, Córdoba, is a leading Spanish cooperative with more than 2,000 active farmer-members. Its advanced dairy plant processes over 400 million litres of milk annually, exporting to more than 30 countries, including the US, UK, and parts of Asia.